The Unwritten Art of a Compelling Brand Story
I can still remember the first “big girl” book I ever received – Beverly Cleary’s Ramona Quimby, Age 8. That little book sparked a lifelong fascination with stories, stories that I’m still eager to...
View Article3 Tips for Turning Photos into a Social Media Goldmine
We’ve all heard it before, “A picture’s worth a thousand words.” As true as these words were years ago, they take on a new – and perhaps more literal and potentially even more important – meaning in...
View ArticleMarketing Takeaways from Summer Blockbusters
It’s my favorite time of year – summer blockbuster movie season. I should be ashamed of how much I spend on movie tickets, popcorn and kiddie pool-sized sodas during Hollywood’s High Holy Season. The...
View ArticleFive Must-Read Tips for Avoiding Brand Gaffes in the Social Age
Twenty minutes. That’s how long it takes a story to break in today’s ever-connected world. With Twitter, Facebook, Instagram and the Internet at large, what used to be a two- to three-hour delay...
View ArticleTop 4 Reasons You Need Social Media in Your Marcom Campaign
If it were possible to do something for free that would ultimately give you substantial return, wouldn’t you invest time into it? With more than 665 million daily active users on Facebook and over 500...
View Article5 Corporate Culture Musts for Retaining Key Players for the Long Haul
One of the most challenging aspects of running a company is hiring and retaining great employees. So how do organizations around the globe do it? For any business large or small, keeping A+ players for...
View ArticleWhy Workplace Inequality Isn’t Just a “Feminist” Issue
When I was 20, I had one of my most blatant experiences with workplace discrimination. I was working a summer job at a local industrial plant – a much sought after summer internship as a mechanic’s...
View ArticleSTOP! It’s Grammar Time!
I’m a self-proclaimed #wordnerd. As a marketing communications professional, my days are built with words – crafting them into award-winning web content, drafting complex white papers and writing...
View ArticleWorkplace Collaboration: It’s Time to Rethink How We Work Together
Collaboration is a hot topic among managers and business owners alike these days. From the rise of social intranets to an increase in workspaces designed specifically with collaboration in mind, the...
View ArticleMoving on Up – The Top 4 Tools to Empower Small Business Owners and...
Owning a small business or helming a startup venture often means juggling more tasks and responsibilities than you bargained for. As a boutique integrated communications firm working with numerous...
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